Leadership Storytelling 101
Author's videocourse
The path to mastery begins with the first step. In this course, you will learn why stories are useful to you as a leader, what tasks do they help with, why do they work, how to start using stories strategically, and where to find stories. This is your first step towards strategic storytelling.
Who are we
to teach you?
to teach you?
We are Academy Historia, the first Russian consulting company that brings the power of stories to work. We have conducted more than 100 projects and training events for such clients as Sanofi, Bacardi, Danone, Diageo, Accenture, EY, PWC, Angelini, Grid Dynamics and more.
The author of the course is the founder of the Academy Historia, Artem Mushin-Makedonsky, member of the board of the Storytelling In Organizations international group, speaker of the World Leader Summit, Asia Professional Speaker Convention, National Storytelling Network Conference, has taught 2000+ people on strategic storytelling for business.
Artem Mushin-Makedonskiy
Founder of Academy Historia, board member to the Storytelling In Organizations international group
I'm not going to convince you that you don't know how to tell stories, and after THIS course you will suddenly become a professional storyteller. The truth is, you are already telling stories – our species has been doing this for over 100,000 years.
Storytelling is a bit similar to running. If everything is alright, sooner or later everyone learns how to run. But only exceptional individuals can run a marathon or sprint at hit good time on the clock without preparation. It's the same with stories – we tell anecdotes to our friends, share victories and defeats with colleagues, but using stories to transform beliefs and behaviors of others, share our values, present yourself – this is the very marathon that requires preparation.
Storytelling is a bit similar to running. If everything is alright, sooner or later everyone learns how to run. But only exceptional individuals can run a marathon or sprint at hit good time on the clock without preparation. It's the same with stories – we tell anecdotes to our friends, share victories and defeats with colleagues, but using stories to transform beliefs and behaviors of others, share our values, present yourself – this is the very marathon that requires preparation.
In these six lessons, I've compiled key topics to help you start using storytelling strategically, that is, telling stories to achieve results. I really hope this course will open up new ways for you to inspire other people!
What you'll learn on this course
Why does a leader need stories, and what tasks are they good (and bad) for? The Golden Circle model and the role of stories in communication.
Why do stories work and how do they influence us? Stories, brain, thinking and decision making.
How to achieve results by telling stories? The key rule of Historia.
Where to find strong stories? Sources of stories and a digital tool for excavating stories from your life.
How to start applying stories at work? Step-by-step guide and advice form experts.
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5
4
3
2
1
It's your personal, free and 100% anonymous digital assistant that helps find and store events from your life and then reflect on the to turn events into powerful and meaningful stories
What do I need
stories for?
stories for?
The Golden Circle Model and the role of stories in leader's communication
Why do stories
work?
work?
Stories, brain, attitudes and decision making
How do I make my
speech feel like a story?
speech feel like a story?
The "What Happened" method for switching to storyteller mode
How do I direct
a story to results?
a story to results?
The key rule of Historia
Where do I find stories?
Story sources and a digital tool for excavating stories from real life
How can I start telling stories at work?
Step-by-step instructions and expert advice
To start telling stories strategically you first need stories. To help you find new stories in your life you can always use I'm So Story bot.
Storytelling is much more than a tool for persuasion
In this video the host of the conference, Artem Mushin-Makedonskiy, will tell you about the goals and the content of our event
When we were inviting experts to our conference, we at Academy Historia promised not to create feedback forms to gather contacts or generate leads for future business. Our purpose is educational and with this course and conference we want to make stories and storytelling more accessible tools to leaders.
If you already watched the conference and would like to invite one of the speakers to work with your team or connect with us and find a story-solution to your task, please email us at welcome@historia.academy, we are glad to help you out!
If you already watched the conference and would like to invite one of the speakers to work with your team or connect with us and find a story-solution to your task, please email us at welcome@historia.academy, we are glad to help you out!
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