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Register and receive a gift, a video-course: "Leadership storytelling 101"
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ONLINE-CONFERENCE
Add stories to your leadership toolkit
22
26
MARCH
2021
свое лидерство
Сертифицируй
Storify your
leadership
We invite you to join our free online conference, where 30 international experts will talk about how to engage employees with a true purpose of a company, communicate values and strengthen corporate culture, notice and articulate hidden problems, lead digital transformation, create a business development strategy, form a human brand of the company and much more.
Storytelling is much more than a tool for persuasion
In this video the host of the conference, Artem Mushin-Makedonskiy, will tell you about the goals and the content of our event
REGISTER FOR CONFERENCE
About the host
We are Academy Historia, the first Russian training and consulting company that helps managers, coaches, HR and business people achieve results in communication through stories. For us, story is a working tool that helps shape culture, build deep trust, transfer knowledge and experience, engage and inspire the team and much more.
DETAILS
WHY
STORIES?
Stories are not new to us. Homo Sapiens has been telling stories more than 100'000 years now – It all begun with caution stories of tribal leaders about hunting and survival, and today ... Well, nothing changed, really. Stories still grab our attention and help convey meaning, and when a leader says: "Guys, something happened just now at the meeting, and I figured out how to develop our product further. So I'm telling my presentation and the client goes...", we put down our spears, pens and smartphones and listen. Everyone tells stories, but the ability to use this ancient skill strategically is what defines the most successful leaders of today.
Ю
о
У
к
About the conference
Our goal is to make stories an accessible tool for every leader. You will learn why, how and when to use stories to get results in your work. With the help of real-life stories from work and life, you will learn to engage employees with a company purpose, communicate values and strengthen culture, create business development strategy, form a human company brand and much more.

Our speakers are 30 international experts with at least 15 years of experience in business-storytelling each. They will tell you about real cases from their practice and leave you at least one practical tool for working with a team using stories.
CONFERENCE SPEAKERS
Why should
you try it?
100%
Verified Content
"Storytelling" is a buzz word, look around and you'll probably see a course on storytelling next to you. It is really difficult to find quality content on the topic. We have assembled a team of trusted experts, each of them has been helping leaders and companies work with stories for at least 15 years. They are consultants, trainers and coaches of international level who will share cases and practical advices proven over the years. You get 5 days of verified content to help you work with your team.
Less theory,
more practical tools
Sometimes you listen to a webinar, get inspired, and your head is spinning a thought: "How can I do it myself?". To make webinars practical we created a formula for each webinar: "Webinar = Practical tool for working with stories + Client case with that specific tool – Long and broad explanations why you should use stories at work." We guarantee that you'll be able to try the proposed tools at work after watching this event.
Live with experts, recordings and flexible schedule
Last year we held a three-full-day conference and realized: "This is not how it should be done." This year the conference will be held for 5 days, webinars will be held in the morning from 9 to 12 and in the evening from 17 to 20 Moscow time, so that you can work during the day. Despite the fact that the geography of the speakers is from Melbourne to Los Angeles, 90% of the performances will be held live, and you can ask your questions live! And if you are in a different time zone – no worries, the recordings will be available after the conference forever!
0 post-sales and a video-course as a gift
"And after the conference you will probably torture you with mailings?". No. At Academy Historia we are creating this conference to make stories a more accessible tool for your work. We truly believe that stories are the most human way to communicate and achieve results. This is an educational event, so no lead generation, no newsletters with product suggestions, only content. And in addition to the webinars of the conference you will receive a video course "Leadership storytelling 101", which will help you determine when to use stories in your work, teach you how to find stories in your life and tell them strategically and much more.
At last year's conference, Phil Cooke, a media consultant and director, shared how to tell your story vividly and convincingly in an overloaded visual world!
EXAMPLE OF BROADCAST
SPEAKERS
The speakers of our event are experts and practitioners who have been helping organizations and countries with stories for decades
VIEW SPEAKERS
The speakers of our event
The speakers of our event are experts and practitioners who have been helping organizations and countries with stories for decades
  • Karen Dietz
    Veteran of transformational business storytelling
    Dr. Karen Dietz is the author of Business Storytelling for Dummies, a TEDx speaker and TEDx coach. Karen is also featured in 8 books on business storytelling. She received her master's and PhD in Folklore from the University of Pennsylvania. She trains, coaches, and consults on business storytelling. Clients include Disney, Princess Cruises, Viasat, rising stars, and nonprofits.
  • Kat Koppett
    President of Koppett consulting company
    Kat Koppett is the president of Koppett, an organizational development company specializing in blending traditional organizational development tools and principles with cutting-edge improvisation and storytelling techniques to enhance individual and group performance. Her book Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning, is a seminal work in the field of Applied Improv and is used by professionals around the world. Kat has deigned and delivered programs for a diverse roster of organizations including Facebook, Apple, PWC, GE, JPMorgan Chase, and NASA.
  • Lani Peterson
    PSY.D., psychologist, professional storyteller and executive coach
    Drawing on her practice as a national level public speaker, Lani teaches executives, managers and scientists the skill of personal presence, and the development and delivery of high impact communications. She specializes in the application of storytelling as a medium for connection, growth and change. In the course of her career, Lani has worked with both profit and non-profit organizations with widespread experience in medical, healthcare and educational institutions.
  • Limor Shiponi
    Storyteller and orchestra conductor, CEO at The Storytelling Company Inc.
    Creator of a comprehensive storytelling methodology for helping leaders in art, culture and business, meet strategic challenges and lead up to their story. Author of "Stories at Work" (Hebrew), The StoryTailor, 2006.
  • Loren Niemi
    A true veteran of the world of stories
    Loren Niemi has been creating, collecting, performing and teaching stories nearly five decades now. Woven through all of those years is helping business, non-profit and community organizations tell their essential stories to build their brand, improve organizational culture and frame essential messages for their internal and external audiences.
  • Louis Richardson
    Storytelling expert
    Technology can be complex, people are complex, and the intersection can be overwhelming. Throughout his career, Louis lived at this intersection where he leveraged well-crafted and often, very simple stories and analogies to move listeners along the journey of belief. He served as Chief Storyteller for IBM where he shared his insights with hundreds of companies and events in 20+ countries and is now focused on empowering leaders and organizations with the competitive advantage of a great story.
  • Anjali Sharma
    Founder at Narrative: The Business of Stories
    Anjali worked in senior corporate roles in Australia, Singapore and India for more than 18 years. Her diverse corporate experience gave her an in depth understanding of strategic issues companies face as well as issues that employees face in delivering their best work. Armed with that knowledge, experience and understanding, in 2012, Anjali founded Narrative: The Business of Stories, a storytelling practice that specialises in organisational change. Now Anjali partners with companies like Facebook, ByteDance, LinkedIn, Airbnb & Microsoft. She currently lives in Singapore with her husband, 13 year old daughter and two rescued dogs.
  • David Boje
    Сo-founder of True Storytelling Institute (TSI)
    David Boje created the field of "antenarrative" research, He is co-founder of True Storytelling Institute (TSI). TSI helps develop cooperative, equitable, and just society with improved quality of life outcomes for all. David and Grace Ann convene the annual 'Quantum Storytelling Conference' each December in Las Cruces New Mexico with Emeritus Professor Grace Ann Rosile.
  • David Hutchens
    Leadership storytelling expert
    For more than 20 years, David Hutchens has been helping leaders all around the world find and tell their stories. He is the author of nine books, including "Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers." His new book is titled "Story Sprint: Find, Develop, and Activate your most Valuable Business Stories… In Just A Few Hours."
  • Eamonn O'Brien
    One of Europe's leading authorities on transformative business storytelling
    The founder of The Reluctant Speakers Club where he has helped thousands of leaders to conquer their fears of speaking and to speak memorably.
    He's also a recent President of Professional Speaking Association Ireland and the host of The Corporate Storytellers' Club podcast where leaders and expert speakers can learn how to tell stories like a boss. Mr. O'Brien is an in-demand speaker on the art of high-impact storytelling at international events and professional speaker conventions in North America, the UK, France, Germany, Austria, The Netherlands, Belgium, Ireland and elsewhere.
  • Esther Choy
    Author of the bestselling business storytelling book Let the Story Do the Work and the CEO of Leadership Story Lab
    She has taught leaders the art and science of storytelling for business success long before storytelling was a 'thing'. Through Kellogg School of Management and her own practice, thousands of executives from client list as wide ranging as Adyen, BP, Kraft and PwC have learned to become more persuasive.
  • Gabriele Dolan
    A global expert on storytelling and real communication
    Her clients include Visa, Amazon, EY, Accenture and the Obama Foundation just to name drop a few. She is the best-selling author of 6 books including her latest, Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling.
  • Geoff Mead
    PhD, Associate Professor of Narrative Leadership at Hult International Business School
    He is an author, storyteller, leadership coach and consultant. He has published a wide range of professional and academic articles as well as fiction, non-fiction, memoir, and poetry. His book Telling the Story: The Heart and Soul of Successful Leadership, was published by Jossey-Bass in 2014.
  • Grace Ann Rosile
    PhD, University of Pittsburgh, Professor Emeritus of Management at New Mexico State University
    Her many articles address organizational storytelling, Ensemble Leadership, Ensemble Storytelling, and indigenous storytelling for ethics pedagogy. Her books include Tribal Wisdom for Business Ethics (Emerald, 2016) and How to do Conversational Storytelling Interviews for your Dissertation Research (co-authored with David Boje, Elgar, 2020). She and David Boje are founders and hosts of the annual New Mexico Quantum Storytelling Conference now entering its 11th year.
  • Graham Williams
    Executive coach, neuro-linguistic practitioner, author of 9 books
    Graham Williams is an executive coach, neuro-linguistic practitioner and author of 9 business books. he has worked in over 40 countries, I many sectors, around the World.
    He focuses on the use of narrative, anecdote, metaphor, archetypes, imagery and conversations that count as practical and critical contributors to successful business interventions.
  • Mark Schenk
    Managing Director at Anecdote
    He left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took an unexpected twist when he stumbled across the incredible natural power of stories. This led to a major change of career to focus on discovering how organisations and leaders can tap into this power and achieve outstanding business results. Mark's time is divided between growing Anecdote's international Partner network which now includes over 50 Partners in 25 countries and delivering Anecdote's workshops and consulting projects.
  • Mary Alice Arthur
    Story Activist, international consultant
    Mary Alice Arthur is a Story Activist, using the power of story for positive systemic shift. She helps people who want to lead change discover and cultivate the story of their most flourishing future and create the capacity to bring that story to life. She is the author of 365 ALIVE! Find your voice. Claim your story. Live your brilliant life.
  • Michael Margolis
    CEO and founder of Storied
    For almost 20 years, Michael has pioneered the field of "narrative thinking"; helping teams deliver on the promise of transformation inside Facebook, Uber, Hulu, Visa, Walmart, Greenpeace, and NASA, amongst others. His latest book, Story 10x: Turn the Impossible Into the Inevitable, is in bookstores, Kindle, Audible; described as a "definitive book on strategic narratives".
  • Michale Gabriel
    Founder/CEO of Michale Gabriel Story by Design
    Michale Gabriel is an author, workshop facilitator, storytelling guide, leadership coach, co-designer of 3 gold standard leadership programs and Founder/CEO of Story by Design. She has worked with corporate, governmental, non-profit, and educational leaders worldwide for the past 38 years including The Boeing Company. Michale doesn't just transform lives, she helps leaders transform the lives of countless others.
  • Paul Smith
    One of the world's leading experts on organizational storytelling
    He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, a storytelling coach, and author of five books including three Amazon #1 bestsellers: Lead with a Story, Sell with a Story, andThe 10 Stories Great Leaders Tell. He's a former executive and 20-year veteran of The Procter & Gamble Company and a consultant with Accenture prior to that.
  • Shawn Callahan
    Founder at Anecdote
    Shawn Callahan is the award-winning author of Putting Stories to Work. Anecdote delivers its programs in 22 countries and 11 languages. In 2004 he founded Anecdote, a firm that helps leaders and sellers find and tell great oral stories.
  • Soundari Mukherjea
    Founding Partner of TSol leadership consultancy firm
    She works with leaders and teams to harness the power of stories in a business context to engage, inspire and influence, thus helping them be human at the workplace. Having worked for over 25 years in Hong Kong, Middle East and India with organizations like Unilever, ANZ Grindlays and now, TSol, Soundari has an insider's view on the challenges that organizations and teams face and this drives her passion.
  • Terrence Gargiulo
    Head of the global storytelling consultancy Makingstories.net
    He is the former Chief Storyteller of Accenture and the author of eight books. His work as an internationally recognized organizational development consultant earned him the 2008 HR Leadership Award from the Asia Pacific HRM Congress for his ground-breaking research on story-based communication skills.
  • Alma Quiroga
    Consultant, facilitator and speaker
    Colombian-American consultant, instructional designer, facilitator and speaker dedicated to bringing about positive change in organizations through storytelling approaches. She has worked over 7 years in North and South America helping business leaders to develop the social-emotional skills they need to lead empathically and build up positive, purpose-driven organizational cultures. Her clients include DHL, Pixar, Spradling, Johnson & Johnson and many more.
  • Bobette Buster
    Professor of the Practice of Digital Storytelling, Northeastern University
    Renown expert on storytelling, currently writing her third book "Revolutionary Choices: The Story Behind the Story", TEDx speaker, Visiting Faculty of Pixar Studios, Disney Animation, Catholic University of Milan, Google BBC and more. Bobette leads workshops on "How to Tell Your Story So the World Listens" to corporations in-house, non-profits and select groups worldwide.
  • David JP Phillips
    Speaker among Top 20 Global Gurus in Communication
    International speaker, author, coach and a global authority on public speaking, communication and self-leadership He is Best-known for his three TEDx-Talks, the first one being "How To Avoid Death By PowerPoint", and the latest one, "The Magical Science of Storytelling" - together accumulating over 5 millions views.
  • Friderike Butler
    CEO of Butler Communication
    Friderike Butler's coaching and consulting services release hidden potential in people and organizations to create a better future for everyone. Friderike is an expert in building commited relationships, shaping engaging cultures and inspiring action to generate extraordinary results. Her clients include: Nasa, Washington Financial Group, Ford, MERS, PepsiCo, Marc and more.
  • Jerome Deroy
    CEO Narativ US
    Jerome Deroy joined Narativ in 2007 and helped the founders, Murray Nossel and Paul Browde, guide Narativ to become the business it is today. Jerome has worked with clients as diverse as CIGNA, Boehringer Ingelheim Pharmaceuticals, Janssen Pharma, and Warby Parker to craft business-relevant personal stories for sales, leadership, team building, and onboarding. He regularly lectures at Parsons New School of Design in New York City on The Art of Storytelling.
  • Jitske Kramer
    Corporate anthropologist
    Jitske travels all over the world to learn from traditional healers, leaders, surprising innovators, and random passers-by. She is the bestselling author of Deep Democracy, Jam Cultures, The Corporate Tribe, Building Tribes and Work has left the building.
  • Dan Milne
    Director of Narativ London
    For 25 years alongside his theatre and film career, he has worked in organizational culture and communications coaching. Today he is helping individuals and organizations explore and learn from their stories, to understand how to use them with maximum impact. His clients include Medium, Novartis, Disney, London Business School, Open Society Foundations, Alzheimers Society, Manifesta St Petersburg and more. Dan is a visiting lecturer at the Royal College of Art, London.
  • Jane Nash
    Lead Trainer and Director of Narativ London
    For the past 40 years Jane has developed her expertise in the behaviors of personal impact and her love of story. Over the last eleven years she has facilitated workshops for individuals who wish to excavate, shape and tell their personal story for creative, business, educational and personal development reasons. Her clients include Medium, Novartis, SABMiller, London Business School, Fairtrade Foundation, Alzheimers Society and more. She is a visiting Lecturer in Listening & Storytelling on the Service Design MA at The Royal College of Art in London.
  • Laura Packer
    Founder of ThinkStory Organizational Storytelling
    An experienced expert and winner of multiple awards for her storytelling skills, including the 2020 National Storytelling Network Circle of Excellence. She holds a degree in folklore and mythology and is the author of "From Audience to Zeal: The ABCs of Finding, Crafting, and Telling a Great Story".
  • Thaler Pekar
    Pioneer in narrative and communication
    Thaler Pekar is an award-winning, internationally recognized pioneer in narrative and communication. Both the BBC and the Smithsonian Institution have hailed her as one of the world's leading experts on institutional storytelling. For 15 years, she and her team at Thaler Pekar & Partners have worked with visionary leaders around the world and across sectors to align, inspire, and engage audiences.
  • Vladimir Dankin
    Trainer-consultant at Training Boutique, corporate anthropologist
    Leader of corporate culture development projects. Carries out complex projects starting from the analysis of the current state of culture to the development and transmission of values. Among the clients are ROSATOM, Mail.Ru, Avito, Vimpelcom, Netbynet, NOVATEK, Gazpromneft, Rosneft, Russian Railways, EVRAZ, VTB, Uralsib, DeltaCredit, Henkel and others.
  • Cindy Atlee
    Partner at The Storybranding Group
    Cindy is helping clients define and give voice to what's best and most distinctive about them and use the power of who they really are to create compelling brands and cultures, develop inspired teams and leaders, and communicate in more engaging ways both inside and outside their organizations. She has helped harness the power of stories at Nasa, P&G, Kashi, Arlington, Volunteers of America and many more.
  • Sara Karlen
    Founder of the Minding the Gap Coaching
    Mind The Gap Coaching helps organizations and individuals perform at their best by improving communication and leadership skills, increase employee engagement, and helping organizations make the very human decisions about hiring simple and smart. Sara uses the power of stories to bring human connection to such companies as McElroy Metal, Independent bank, SecondStreet, Clinical Intelligence, Millenia Investments and many more.
  • Joseph Jaffe
    Admiral at the HMS Beagle, host of CoronaTV
    To date, he has done just under 200 interviews, including Seth Godin, James Rollins, Jamal Mashburn, Philip Kotler and many more. He has written 5 books and worked with countless Fortune 500 companies. Serves as Admiral at the HMS Beagle, a strategic consultancy that helps navigate the journey to survival. As a speaker, Joseph delivers a brilliant, high impact message with innovative and practical advice for movement towards growth.
Gifts for all participants
To make sure that you can practice the skills after the conference we made a video course called: "Leadership storytelling 101". In this course you'll learn why stories are useful to you as a leader, what tasks can they help you with, why do they work, how to start using stories strategically, and where to find stories.
Video invitation
Conference program
MARCH 22-26 / 2021
(Moscow time, GMT+3)
1
day
March 22nd
PROGRAM
2
day
March 23
PROGRAM
3
day
March 24
PROGRAM
4
day
March 25
PROGRAM
5
day
March 26
PROGRAM
The first day
March 22nd
(Moscow time, GMT+3)
12:00 - 12:10
12:00 - 12:10
WELCOME SPEECH
12:10 - 12:50
12:10 - 12:50
The Magical Science of Storytelling
David JP Phillips, Speaker among Top 20 Global Gurus in Communication
Join us for the opening webinar of the conference from the speaker with one of the most viewed TEDxTalks in the world on the subject of Storytelling! The subject itself, storytelling, is by far the most powerful tool in leadership, sales, marketing, teaching, yes almost every communication situation. Stories influence us on a very deep level, they play with your biology. On this webinar you'll learn how to harness the magical science of storytelling.
12:50 - 13:00
12:50 - 13:00
THE RESULTS OF THE FIRST HALF OF THE DAY
13:00 - 17:00
13:00 - 17:00
BREAK
17:00 - 17:10
17:00 - 17:10
WELCOME SPEECH
17:10 - 17:50
17:10 - 17:50
Stories Happen to Leaders
Terrence Gargiulo, Head of the global storytelling consultancy Makingstories.net
Stories are like swells of a massive ocean. Every crest and trough is home to countless stories. Buoyant leaders learn how to observe, participate, and co-create the stories happening around them. Hear how leaders at one Fortune 100 developed these story behaviors to ignite performance and generate value.
17:50 - 18:30
17:50 - 18:30
The three stories you should tell now to navigate an age of uncertainty
David Hutchens, Leadership storytelling expert
Today, storytelling is more important than ever. How do you create alignment in a world of uncertainty and constant disruption? David Hutchens will draw from literature of change management to show you the three powerful stories you could start telling right now to preserve the identity while moving the team into a compelling, impossible-to-resist future.
18:30 - 19:10
18:30 - 19:10
The Art of Listening
Dan Milne, Director of Narativ London
We can often think that Leadership is about being the one telling the story – but how about turning that around? How can your Listening be at the center of how you lead? As a Leader the way that you listen to both yourself and to those around you has a powerful effect on what becomes possible to be spoken within your organization. And what gets spoken impacts organizational culture, creativity and productivity. Join Narativ London for an exploration of how you are Listening right NOW, and practical tools that will allow you to become conscious of the obstacles that get in the way of you being truly present.
19:10 - 19:50
19:10 - 19:50
Story 10x: From Impossible to Inevitable
Michael Margolis, CEO and founder of Storied
Things are changing quickly. If you're not telling the story, someone is going to tell it for you. In this session, Michael will speak to the discourse of disruption, narrative strategy, and the inner-game of leading change. He'll share examples from his latest book Story 10x, and learnings from almost 20 years working with leading Silicon Valley, Fortune 500, and global change-making organizations. You'll learn how to tell the story of disruption without putting people on the defensive, what are the three steps to an Undeniable Story (narrative hacks that reframe opposition) and how to make a clear business case for the c-suite while challenging the status quo.
19:50 - 20:30
19:50 - 20:30
THE INSIDE STORY: What to know before you tell
Lani Peterson, PSY.D., psychologist, professional storyteller and executive coach
It is increasingly understood that stories are the catalyst to engage an audience, crystalize a message, align listeners, or empower sustainable change. But for a story to be effective there is important pre-work that needs to be done. We're all natural storytellers, but to tell the right story to the right people at the right time for the highest impact requires both attention and intention. This workshop will give insight into what to know before you tell.
20:30 - 20:40
20:30 - 20:40
THE RESULTS OF THE FIRST DAY
The second day
March 23
(Moscow time, GMT+3)
9:00 - 9:10
9:00 - 9:10
WELCOME SPEECH
9:10 - 9:50
9:10 - 9:50
The Power of One - delivering impact and engagement through specificity
Mark Schenk, Managing Director of Anecdote
Business communication is conditioned to default to the use of concepts, data and generalizations. This webinar will demonstrate the limitations of this default response and how using specific instances can dramatically increase the effectiveness of your communication. The session will introduce two powerful frameworks you'll be able to use immediately.
09:50 - 10:30
09:50 - 10:30
Learning Storytelling Without Teaching
Shawn Callahan, Founder at Anecdote
A common way to learn storytelling is to learn a variety of story templates and then craft stories to fit the templates. Yet many great storytellers have never been formally taught like that. How did they learn how to be good storytellers? This talk will present an alternative approach based on how people can acquire storytelling through story immersion.
10:30 - 11:10
10:30 - 11:10
Searching for "Good". How to use stories to explore and reinforce team culture code?
Vladimir Dankin, Trainer-consultant at Training Boutique, corporate anthropologist
What does a leader manage when he manages people? There are many answers to this question, but one of them is behavior. More specifically, a leader manages how his team defines "Good" and "Bad" in day-to-day behavior. A shared understanding of norm and deviation makes the team whole and allows you, as a leader to achieve better contribution from teammates. But the norms of behavior are not revealed through reports excel files – they live in human conversation and real stories. In this webinar you will learn how to use two tools to flash out the team norms – grateful listening and focus on the dilemma. With them you'll be able to find and communicate to your people what is "Good" and what is "Bad" and strengthen your team.
11:10 - 11:50
11:10 - 11:50
Building Tribes: stories that forge human connection
Jitske Kramer, Corporate anthropologist
Based on the books The Corporate Tribe and Building Tribes, the inspiring speaker Jitske Kramer takes you on a fascinating journey. She talks about how people shape cultures and how cultures shape people. Full of beautiful stories and anthropological lessons about people, culture, change and leadership. About the interplay of Power & Love and the importance of good interaction and decision-making.
11:50 - 12:00
11:50 - 12:00
THE RESULTS OF THE FIRST HALF OF THE DAY
12:00 - 17:00
12:00 - 17:00
BREAK
17:00 - 17:10
17:00 - 17:10
WELCOME SPEECH
17:10 - 18:10
17:10 - 18:10
Fireside conversation about stories in leadership
Esther Choy, Author of the bestselling business storytelling book Let the Story Do the Work and the CEO of Leadership Story Lab
You are in for a 60 minute dialogue with one of the top experts on storytelling, Esther Choy. In this live fireside conversation we will discuss typical problems leaders face when trying storytelling, biggest wins and transactions from story-non-believer to a Chief Storytelling Officer. Be ready to ask questions to get more tips and tricks!
18:10 - 18:50
18:10 - 18:50
What story type are you?
The story characters we relate to most are a mirror of our best, most energized and most effective selves and the strengths and values we aspire to. And if you want to craft your authentic and powerful leadership narrative, it is quite useful to know the patterns that these story characters follow. By recognizing these patterns in your life you keep the story true and raise it's deepness and reach to a whole new level. This webinar will help you discover 12 story type framework to help you craft your leadership story and to better relate to others. You will learn how to create a simple, powerful story arch to start formulating their own authentic leadership story.

Friderike Butler, CEO of Butler Communication

Cindy Atlee, Partner at The Storybranding Group

Sara Karlen, Founder of the Minding the Gap Coaching
18:50 - 19:30
18:50 - 19:30
Everybody Has a Story
Jane Nash, Lead Trainer and Director of Narativ London
This idea is so simple we habitually dismiss it. But it can transform the way we think about and engage with everyone we encounter in our lives. As a Leader it is easy to think - 'it's not about me and my story, it's about the business, the product, the client'. But the stories of our experience shape our perspective, our behavior and shape who we are in the world. Exploring your story is not just about harnessing a powerful tool of communication, it is a vital journey of exploration as a leader - a journey of reflection and revelation. What transformational step could you take if you really valued your own story, and the stories of those around you? Join Narativ London to experience our 'What Happened' storytelling method and learn about inspiring ways to excavate your own stories.
19:30 - 20:10
19:30 - 20:10
Transforming Lives, One Story at a Time
Michale Gabriel, Founder/CEO of Michale Gabriel Story by Design
Every person in a leadership position has the ability to impact lives by sharing their unique wisdom, challenges and insights in story form. Most importantly, when a leader takes the time to weave the threads of their own life together in a more cohesive narrative, the "why" of their leadership becomes clear, perhaps for the very first time. In this webinar together with Michale you will explore 3 questions that will help you consider the impact you can have on your organizations as a result of telling your Leadership Signature Story.
20:10 - 20:20
20:10 - 20:20
THE RESULTS OF THE SECOND DAY
Third day
March 24
(Moscow time, GMT+3)
9:20 - 9:30
9:20 - 9:30
WELCOME SPEECH
9:30 - 10:10
9:30 - 10:10
Leaders as Culture builders
Soundari Mukherjea, Founding Partner of TSol leadership consultancy firm
This webinar will help you and your team realize how you can take ownership of making those small changes which give a glimpse of your character and help create cascading effect in the organizations. It will help you realize that leadership is a mindset, not a position and by being the change you want to see, you can drive change as well.
10:10 - 10:50
10:10 - 10:50
Leading Digital Transformation with Storytelling
Anjali Sharma, Founder at Narrative: The Business of Stories
Fear and anxiety are commonly associated emotions with digital transformation in an organisational setting. Especially, when we have to transform because there is no choice. COVID-19 didn't leave many organisations with the choice to transform at their desired pace.

After being involved in a 27 million dollar project on artificial intelligence and running a smart factory project, I have learnt how stories can help organisations shift the focus from fear to forge forward with digital transformation.

This webinar is designed to help you learn how stories help organisations digitally transform.
10:50 - 11:30
10:50 - 11:30
Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling
Gabriele Dolan, A global expert on storytelling and real communication
This webinar is for any CEO or leader serious about connecting and engaging with customers and employees through stories. In this webinar, you will learn what brand storytelling is and why it is critical to stand out from your competitors. Join Gabrielle as she shows you how to make your employees and customers your greatest advocates. Key insights will be brought to life through real examples demonstrating how companies from around the world have successfully used stories to create long-term brand loyalty.
11:30 - 12:10
11:30 - 12:10
Mirror, mirror share my task, what's the question I should ask?
Limor Shiponi, Storyteller and orchestra conductor, CEO at The Storytelling Company Inc.
When it comes to an organization's future strategy, leaders have a wide arsenal of tools at their disposal: from consultants to sightseers, from data analysis to hope. In the realm of story, before any tool can help transform the kingdom's future, leaders are required to go through change and grow. This webinar will demonstrate how an honest question and the story-work that stems from it, can help discover the future story of the organization you lead. A story employees and partners will actually embrace and help you lead them through.
12:10 - 12:20
12:10 - 12:20
THE RESULTS OF THE FIRST HALF OF THE DAY
12:20 - 17:00
12:20 - 17:00
BREAK
17:00 - 17:10
17:00 - 17:10
WELCOME SPEECH
17:10 - 17:50
17:10 - 17:50
Creating and Telling the Easily Understood Company Story
Loren Niemi, A true veteran of the world of stories
Every company has a story - of its history, values, and brand – and in the best companies, everyone from CEO to the janitor, can tell it. This session focuses on the "how" to find that story and tell it simply, clearly and artfully. I will share field-proven techniques that you can integrate into your organizational culture and you'll have the start of your Company story when we are done.
17:50 - 18:30
17:50 - 18:30
The Power of Story-sharing to create psychological safety on teams
Alma Quiroga, Consultant, facilitator and speaker
Psychological safety is one of the most important factors for team cohesion, performance and overall success. By creating and facilitating well-designed story-sharing exercises, leaders can build up psychological security on their teams and establish norms of empathy, listening and creating connections through story. In this talk, we will be exploring practical steps to harness the power of story and story-sharing for your next team meeting.
18:30 - 19:10
18:30 - 19:10
Demonstrate your values as a leader
Jerome Deroy, CEO Narativ US
When we tell stories about our life and career experiences, our audiences derive from them what values we hold dear, what we truly believe in. For leaders, who are responsible for communicating the vision, mission and values of an organization to their teams to create buy-in and to their prospects to sell their services, storytelling is an essential skill. But too often, leaders aren't aware of the values that drive them, or they don't know how to express them in a tangible way.
Join Jerome Deroy, CEO of Narativ US, to explore what values drive you and how to express them through storytelling. You'll learn through a case study and a short exercise designed to bring your values to the surface and the moments in your life that could be turned into compelling leadership stories.
19:10 - 19:50
19:10 - 19:50
The Improvisational Storyteller: Harnessing the Power of Storytelling on the Spot
Kat Koppett, President of Koppett consulting company
Many leaders understand the power of story as a core influencing tool. But often we only use that power when we have lots of time to prepare. When we are able to identify, craft, revise, and deliver stories on-the-spot, we can connect more deeply and authentically to our audience and our message, and exponentially increase how and when the heralded power of story is available to us. This webinar will help you master the basics of impromptu storytelling and learn how to adapt stories in the moment based on listener reaction and feedback, identify your message and the needs, values, and preferences of your audience and distinguish between action and description to craft customized stories on the spot.
19:50 - 20:00
19:50 - 20:00
THE RESULTS OF THE THIRD DAY
Fourth day
March 25
(Moscow time, GMT+3)
10:20 - 10:30
10:20 - 10:30
WELCOME SPEECH
10:30 - 11:10
10:30 - 11:10
Executive coach, neuro-linguistic practitioner, author of 9 books
Graham Williams, Executive coach, neuro-linguistic practitioner, author of 9 books
Western civilization is wounded, traumatized, and in severe psychic, existential pain caused by irresponsible capitalism, unrestrained consumerism, an unbalanced scientific/ technological mindset and many more threats. So we are living in a world of extrinsic values, dominance, increasing separation and polarization, destruction of environments…

What can we do to steer the world to a better state when we have fake news, brand stories that pretend at values and principles that are not practiced, downright lies by political leaders? One part of recovery is the adoption of bridging story, used by leaders willing to reach out and engage with a mindset of sensitivity and compassion. This webinar will outline a researched and experienced framework for the content and process of bridging stories that may be applied at the individual, organization and nation-state levels.
11:10 - 11:50
11:10 - 11:50
The Power of Story Listening for Thriving Leaders
Dr. Karen Dietz, Veteran of transformational business storytelling
Successful leaders realize the crucial role of being effective listeners and how story listening leads to amazing results. This is a dramatic mindset shift for many leaders. During this webinar, you will learn how to use two easy processes to leverage influence and improve your decision making while creating a more positive organizational culture. A case study will be shared to illustrate these points. By the end of the webinar, you will know exactly how to build, implement and use story listening skills using the worksheets provided.
11:50 - 12:00
11:50 - 12:00
THE RESULTS OF THE FIRST HALF OF THE DAY
12:00 - 17:00
12:00 - 17:00
BREAK
17:00 - 17:10
17:00 - 17:10
WELCOME SPEECH
17:10 - 17:50
17:10 - 17:50
Lessons in Leadership Learnt in Quarantine
Joseph Jaffe, Admiral at the HMS Beagle, host of CoronaTV
It took a global pandemic to help many people realign and ultimately reset their priorities, outlook and perspective on business and life. Joseph Jaffe reinvented himself and found his calling as the host of a daily interview-based show focused on hope, positivity and optimism. In this segment, he'll share his story and some of the key insights and inspirations he's picked up along the way that demonstrate a new role and benefit of the all-powerful story.
17:50 - 18:30
17:50 - 18:30
The Human Touch: Healing in a Time of Narrative Wreckage
Geoff Mead, PhD, Associate Professor of Narrative Leadership at Hult International Business School
How can Narrative Leadership help individuals and organisations cope with the breakdown of familiar expectations? What is the role of storytelling in post-heroic leadership? What kinds of leadership stories do we need at this time? What practical steps can leaders take to use the power of stories to support well-being in these troubled times? This webinar will be focused around the importance of compassion, vulnerability and authenticity in a sustainable corporate culture.
18:30 - 19:10
18:30 - 19:10
Cultivating a Narrative Garden: How to Grow the Stories You Desire
Thaler Pekar, Pioneer in narrative and communication
Narrative leadership requires identifying small stories that are or can be assembled into big narratives. This is similar to how gardens are created from individual plants. Imagine stories as plants to be nurtured; projects and strategies as garden plots to be developed; and your organization as the larger landscape. Using the garden metaphor, we will explore how to find, plant, grow, and prune the stories necessary to successful realization of your vision. And we will explore how to do this work in the larger landscape of your organizational culture. This metaphor – and this webinar! – will provide you with a powerful tool for applying your narrative leadership skills.
19:10 - 19:50
19:10 - 19:50
How Effective Listening Builds Better Leaders and Stories
Laura Packer, Founder of ThinkStory Organizational Storytelling
Storytellers need to be good listeners to best serve their audiences, just as leaders need to be good listeners to effectively support their staff and organization, and to hear feedback from stakeholders and the public. Listening is a vital skill for effective leadership and communication, but it's a hard skill to learn well and one we are rarely taught intentionally. This workshop will build a case for powerful listening as required for good leadership, and will help you learn to be a better listener and storyteller, so your communication and empathy skills draw people to you, your company, and help you change the world.
19:50 - 20:00
19:50 - 20:00
THE RESULTS OF THE FOURTH DAY
Fifth day
March 26
(Moscow time, GMT+3)
10:20 - 10:30
10:20 - 10:30
WELCOME SPEECH
10:30 - 11:10
10:30 - 11:10
Storytelling for Leaders and Coaches. 3 practices
Louis Richardson, Storytelling expert
During this session, you will learn how to use story components and practices to enhance your ability to lead and coach others. We'll explore three specific areas of story-based leadership: Enchantment, Engagement and Enrichment.
11:10 - 11:50
11:10 - 11:50
Use Next-Level Storytelling to Boost Your Leadership Impact
Eamonn O'Brien, One of Europe's leading authorities on transformative business storytelling
Learn next-level storytelling strategies and tactics that will instantly help you to add value and oomph to your leadership communication skills – helping you to boost: the emotional appeal of your ideas, your audience connection, and your ability to influence how others think and behave.

Discover what it really takes to identify stories most leaders ignore but audiences really want to hear, transform seemingly ordinary stories into captivating and compelling crowd-pleasers, deliver stories in ways that ignite and inspire others into action.
11:50 - 12:00
11:50 - 12:00
THE RESULTS OF THE FIRST HALF OF THE DAY
12:00 - 17:00
12:00 - 17:00
BREAK
17:00 - 17:10
17:00 - 17:10
WELCOME SPEECH
17:10 - 17:50
17:10 - 17:50
How Leaders Can Facilitate "Common Ground Storytelling Conversations"
David Boje, Сo-founder of True Storytelling Institute (TSI)
Leaders will learn how to do storytelling listening to Others in order to see common ground. Storytelling listening to Others is more important than leader's own storytelling persuasion. This work is based on the books "True Storytelling" (Larsen, Boje, & Bruun, 2021) and "How to do Conversational Storytelling Interviewing" (Boje & Rosile, 2020). On the webinar you will learn 7 "True Storytelling" conversation principles. Boje's antenarrative processes will help you understand the processes that pre-constitute any narrative or story. By understanding antenarratives, you will gain an advantage in moving out of the shallow waters of polemic dialogues and into the potential to find common grounding through genuine storytelling conversation practices.
17:50 - 18:30
17:50 - 18:30
Ensemble Leadership: how to use Ensemble Storytelling methods to co-create a more preferred story.
Grace Ann Rosile, PhD, University of Pittsburgh, Professor Emeritus of Management at New Mexico State University
Sometimes leaders find themselves and their teams in a story they don't really like, in a role that they do not want to take. There are several destructive ways of getting out of such situations. And then there is storytelling – you can look at the events that led to this exact moment, understand how that story came to be using "ante-narrative" and then use these levers to co-create a new story and new role. Creating a fresh perspective on demand – that's the skill you get after watching this webinar.
18:30 - 19:10
18:30 - 19:10
Lead to Succeed: There's a story in every meeting
Mary Alice Arthur, Story Activist, international consultant
Meetings are the way we organize and also the way we lead. We always hope that meetings turn out great, but most of them end up as simply mediocre. And yet meetings can be the way we uplift mission, vision and values. They can build team spirit and commitment. They can be something people look forward to. The key lies in realising that each meeting is actually an unfolding story and as a leader, you can help that story come to life.
19:10 - 19:50
19:10 - 19:50
10 Stories Great Leaders Tell
Paul Smith, One of the world's leading experts on organizational storytelling
Paul will share the 10 most important stories every leader should be able to tell at a moment's notice along with a few tips on how to tell them. The list is based on the results of his decade of research on storytelling conducting one-on-one interviews with over 300 CEOs, executives, and leaders in 25 countries around the world.
19:50 - 20:10
19:50 - 20:10
THE RESULTS OF THE FIFTH DAY
Participation in the conference is free of charge
You get access to the conference and additional materials forever!
Participation includes:
FOR FREE
Access to the broadcast for five days;

The ability to ask questions to the speakers;

Simultaneous interpretation of all speeches;

Final materials: presentations and unlimited access to video and audio recordings;

Gift. Author's video course on the topic: "Leadership storytelling 101".
REGISTRATION CLOSED
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